On the 10th of October 2020 there was the fourth edition of the Green Carpet Fashion Awards 2020. It is a ceremony dedicated to successes that public figures or renowned brands in the fashion sector achieve in terms of environmental commitment. This event saw the involvement of various movie and fashion stars, who walked on an all-digital red carpet.
But let’s start from the beginning.
Pandemic and red carpet
The ongoing worldwide pandemic has obliged all the productive activities to change and adapt to these difficult times. Fashion was not exception. In fact the fashion shows took place mainly remotely, often taking us directly into the homes of the stars. Also the green carpet fashion show had to take place remotely, on a completely virtual red carpet.
Green Carpet Fashion Awards 2020: The Winning Stars
At the Italian event, people attended wearing clothes already worn or which were totally sustainable, that is made through the use of some materials with a reduced environmental impact.
Five of those stars were awarded the famous GCFA statuette, made of ethical god, produced by Chopard, and “delivered” on the occasion of the awards ceremony held virtually at the Teatro alla Scala in Milan.
Below are the winners of this edition of the Green Carpet.
Zendaya won the GCFA Visionary Award
The actress Zendaya showed up in a Versace dress dating back to her year of birth: 1993. The award was conferred to her for the commitment that she showed in the fashion world by trying to introduce inclusiveness and diversity within it, also thanks to the visibility that characterizes her.
The Quid Project and the GCFA Responsible Disruption Award
The Quid Project was awarded for its collection made of top quality end-of-line fabrics. Furthermore, it has been recognized for its commitment to offer employment to many unemployed women and in very precarious situations.
GCFA Best Independent Designer Award and Sindiso Khumalo
It is a small group of 12 Independent Designers. They have been awarded for their respect for the principles of excellence and sustainability in carrying out their work.
GCFA North Star Award at the United Nation for The UN Global Goals
It is an award which is assigned to the organizations that reveal a particular leadership in the pursuit of environmental sustainability objectives. In this way, those objectives don’t remain just an abstract vision.
GCFA Art of Craftsmanship Award to Italian artisans
It is an award assigned to Italian artisans, who, thanks to their professionalism and competence, provide useful advice on the use of materials in a more sustainable way.
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